City Activation Manager
Manchester and Surrounding | Permanent, full-time| £28,000 per annum (£5000 Car Allowance I OTE )
Job Title: City Activation Manager
Reporting To: City Activation Team Leader
Location: Field-based within an assigned city or region. National travel may be required to meet business needs.
Purpose of the Role
The City Activation Manager is responsible for delivering retailer engagement, product education, merchandising support, and in-store execution across an assigned territory. The role focuses on developing and maintaining strong relationships with retailers, increasing product awareness, supporting product launches, and ensuring products are represented consistently and professionally within retail environments.
The post holder will act as a key point of contact for retailers and will be responsible for supporting the successful delivery of business objectives across multiple product portfolios.
Key Responsibilities
Product Education and Training
Represent products professionally and in accordance with relevant standards.
Deliver product education and training to retailers and store teams.
Demonstrate compliant vape products, including pod systems, big puff devices and nicotine pouch products.
Promote retailer understanding of product features, flavour profiles, compliance requirements and product positioning.
Support product launches through retailer engagement and in-store activities.
Ensure product information is communicated consistently across all retail accounts.
Adapt training and engagement activities to meet business objectives.
Retail Engagement and Relationship Management
Build and maintain effective working relationships with independent retailers, vape stores, wholesalers and regional chains.
Act as a trusted point of contact within the assigned territory.
Provide retailers with product knowledge, merchandising guidance and support on business initiatives.
Encourage retailer participation in training sessions, promotional campaigns and events.
Deliver a professional and consistent customer experience.
Maintain regular contact with existing and prospective retail accounts.
Merchandising and In-Store Execution
Ensure products are displayed in accordance with relevant merchandising guidelines.
Support the implementation of point-of-sale materials and promotional displays.
Maintain high merchandising standards across retail accounts.
Identify opportunities to improve product visibility and consumer engagement.
Monitor execution standards during store visits.
Ensure promotional activity is implemented effectively.
Consumer Engagement and Activations
Deliver compliant in-store activation activities and promotional events.
Conduct product demonstrations where appropriate and legally permitted.
Engage with adult consumers to promote product awareness and responsible product education.
Support retail events and promotional campaigns across the assigned territory.
Deliver activation activities in accordance with business priorities.
Portfolio Management
Support multiple product portfolios.
Balance activity across campaigns, launches and business priorities.
Maintain up-to-date product knowledge across all assigned portfolios.
Provide retailer feedback and market insights to management.
Adapt to new products, campaigns and market developments.
Market Intelligence and Reporting
Monitor competitor activity, pricing and market trends.
Gather retailer and consumer feedback.
Maintain accurate activity records using the company CRM system.
Submit reports within agreed timescales.
Share recommendations and market intelligence with relevant stakeholders.
Monitor activity against agreed objectives and KPIs.
Events and Industry Representation
Attend exhibitions, trade shows and industry events as required.
Represent the business professionally at all times.
Develop positive relationships with retailers, suppliers and other stakeholders.
Performance will be assessed against:
Territory coverage and retailer visit completion.
Retailer engagement and relationship management.
Product visibility and merchandising standards.
Delivery of product education and retailer training.
Completion of activation campaigns.
CRM compliance and reporting accuracy.
Collection of market intelligence and retailer feedback.
Achievement of agreed business objectives and KPIs.
Knowledge, Skills and Experience Essential
Full UK Driving Licence.
Excellent communication and interpersonal skills.
Strong relationship management skills.
Ability to present information confidently.
Self-motivated with the ability to work independently.
Strong organisational and time management skills.
Ability to manage multiple product portfolios and priorities.
Willingness to travel extensively within the assigned territory and nationally where required.
Professional, reliable and customer-focused approach.
General Responsibilities
Comply with all relevant policies, procedures and Health & Safety requirements.
Maintain confidentiality and comply with UK GDPR requirements.
Promote and maintain a professional reputation.
Maintain accurate records and ensure effective communication with relevant stakeholders.
Undertake any other duties that are reasonably consistent with the level and nature of the role as requested by management.
Reporting To: City Activation Team Leader
Location: Field-based within an assigned city or region. National travel may be required to meet business needs.
Purpose of the Role
The City Activation Manager is responsible for delivering retailer engagement, product education, merchandising support, and in-store execution across an assigned territory. The role focuses on developing and maintaining strong relationships with retailers, increasing product awareness, supporting product launches, and ensuring products are represented consistently and professionally within retail environments.
The post holder will act as a key point of contact for retailers and will be responsible for supporting the successful delivery of business objectives across multiple product portfolios.
Key Responsibilities
Product Education and Training
Represent products professionally and in accordance with relevant standards.
Deliver product education and training to retailers and store teams.
Demonstrate compliant vape products, including pod systems, big puff devices and nicotine pouch products.
Promote retailer understanding of product features, flavour profiles, compliance requirements and product positioning.
Support product launches through retailer engagement and in-store activities.
Ensure product information is communicated consistently across all retail accounts.
Adapt training and engagement activities to meet business objectives.
Retail Engagement and Relationship Management
Build and maintain effective working relationships with independent retailers, vape stores, wholesalers and regional chains.
Act as a trusted point of contact within the assigned territory.
Provide retailers with product knowledge, merchandising guidance and support on business initiatives.
Encourage retailer participation in training sessions, promotional campaigns and events.
Deliver a professional and consistent customer experience.
Maintain regular contact with existing and prospective retail accounts.
Merchandising and In-Store Execution
Ensure products are displayed in accordance with relevant merchandising guidelines.
Support the implementation of point-of-sale materials and promotional displays.
Maintain high merchandising standards across retail accounts.
Identify opportunities to improve product visibility and consumer engagement.
Monitor execution standards during store visits.
Ensure promotional activity is implemented effectively.
Consumer Engagement and Activations
Deliver compliant in-store activation activities and promotional events.
Conduct product demonstrations where appropriate and legally permitted.
Engage with adult consumers to promote product awareness and responsible product education.
Support retail events and promotional campaigns across the assigned territory.
Deliver activation activities in accordance with business priorities.
Portfolio Management
Support multiple product portfolios.
Balance activity across campaigns, launches and business priorities.
Maintain up-to-date product knowledge across all assigned portfolios.
Provide retailer feedback and market insights to management.
Adapt to new products, campaigns and market developments.
Market Intelligence and Reporting
Monitor competitor activity, pricing and market trends.
Gather retailer and consumer feedback.
Maintain accurate activity records using the company CRM system.
Submit reports within agreed timescales.
Share recommendations and market intelligence with relevant stakeholders.
Monitor activity against agreed objectives and KPIs.
Events and Industry Representation
Attend exhibitions, trade shows and industry events as required.
Represent the business professionally at all times.
Develop positive relationships with retailers, suppliers and other stakeholders.
Performance will be assessed against:
Territory coverage and retailer visit completion.
Retailer engagement and relationship management.
Product visibility and merchandising standards.
Delivery of product education and retailer training.
Completion of activation campaigns.
CRM compliance and reporting accuracy.
Collection of market intelligence and retailer feedback.
Achievement of agreed business objectives and KPIs.
Knowledge, Skills and Experience Essential
Full UK Driving Licence.
Excellent communication and interpersonal skills.
Strong relationship management skills.
Ability to present information confidently.
Self-motivated with the ability to work independently.
Strong organisational and time management skills.
Ability to manage multiple product portfolios and priorities.
Willingness to travel extensively within the assigned territory and nationally where required.
Professional, reliable and customer-focused approach.
General Responsibilities
Comply with all relevant policies, procedures and Health & Safety requirements.
Maintain confidentiality and comply with UK GDPR requirements.
Promote and maintain a professional reputation.
Maintain accurate records and ensure effective communication with relevant stakeholders.
Undertake any other duties that are reasonably consistent with the level and nature of the role as requested by management.
Manchester and Surrounding, UK