Head of Convenience

About the Role:
The Head of Convenience is responsible for leading and developing the UK Convenience channel across existing and new customers. This role combines hands-on commercial leadership with strategic channel development, ensuring existing revenues and relationships are protected and grown, while building a scalable, credible and sustainable convenience proposition for the future.

The role will manage existing resources within the sales function, providing direction, structure and accountability, while playing a key role in expanding distribution, improving range penetration, and increasing relevance within the convenience retail landscape.

This is a growth role, but grounded in reality: focused on execution, relationships, and disciplined commercial decision-making.

Key Objectives:

• Protect and grow existing convenience revenues
• Strengthen and deepen relationships with current convenience customers
• Build a clear, compelling convenience channel strategy
• Expand distribution and customer base within the UK convenience sector
• Improve execution, consistency and performance across the channel

Key Responsibilities:

• Channel Leadership & Strategy
• Own the UK Convenience channel strategy, aligned with wider UK and Group sales objectives
• Identify priority sub-channels, customer types and routes to market
• Translate strategy into clear, executable plans for the sales team
• Monitor channel performance and adapt plans based on results and market feedback
• Revenue Growth & Account Development
• Drive like-for-like growth across existing convenience accounts
• Identify opportunities to increase range depth, distribution and frequency
• Support the development of new convenience customers and partnerships
• Maintain strong personal relationships with key strategic accounts
• Team Leadership & Resource Management
• Lead, manage and develop existing sales resources operating in the convenience space
• Set clear objectives, expectations and performance standards
• Coach and support the team to improve commercial capability and execution
• Ensure activity is focused on value-adding opportunities, not just volume

Commercial Execution

• Work closely with internal stakeholders (Marketing, Operations, Supply Chain) to ensure the convenience channel is properly supported
• Input into pricing, promotions and customer-specific activity where appropriate
• Ensure customer commitments are realistic, deliverable and commercially sound
• Maintain discipline around margins, terms and customer quality
• Market & Customer Insight
• Stay close to market trends, competitor activity and customer needs within convenience
• Feed insight back into product, marketing and commercial planning
• Represent the voice of the convenience channel internally

Skills & Experience:

• Proven experience in a senior sales or channel role within FMCG, wholesale or convenience
• Strong understanding of the UK convenience retail landscape
• Track record of managing and growing customer relationships
• Experience leading and influencing sales teams or commercial resources
• Commercially minded, with a focus on sustainable growth

Desirable:

• Experience building or reshaping a sales channel
• Exposure to wholesale, symbol groups or independent retail networks
• Experience working cross-functionally in a growing or evolving business

What Success Looks Like

• Existing convenience revenues are stabilised and growing
• Stronger, more embedded relationships with key customers
• Clear structure and direction within the convenience sales team
• Improved distribution, range penetration and customer quality
• A credible, scalable platform for long-term convenience channel growth

Whats on offer:

• Competitive annual salary 
• £5000 car allowance 
• Bonus & opportunities to grow