Senior Digital Marketing Executive
Not Specified | Permanent, full-time| £35,000 per annum
Oakley Recruitment is working in partnership with an expanding organisation based in Tamworth. This is an excellent opportunity to join the team as a Senior Digital Marketing Executive on a full-time permanent basis.
Culture and Environment
Become part of a vibrant, supportive team in an engaging, collaborative environment. Our client is committed to your growth, offering thorough training to equip you with the skills and knowledge needed to thrive in your new role. The workplace boasts a modern, innovative design with a striking interior that creates a truly impressive atmosphere. Fostering a collaborative, growth-oriented team culture.
Personality
A well organised, reliable and hardworking individual will thrive in this role and have the ability to work independently and as part of a team across multiple departments, managing multiple priorities. You will play a vital role in supporting the Group’s digital communications strategy, working closely with the Group Marketing Manager. You’ll have the opportunity to think and act creatively to develop and shape how the Group is represented across multiple digital platforms. Your responsibility will focus around identifying and leveraging opportunities to enhance the Group’s reputation and continue to build on its already well established brand identity.
Package and benefits
Holiday Entitlement
Life Assurance
Free onsite parking
Incredible core company values
Job Role:
Skills and experience:
Please Note: We do not contact or write to unsuccessful candidates. If we have not contacted you within 48 hours of your application, you should presume that your application was unsuccessful. By applying for this vacancy, you are permitting for Oakley Recruitment to contact you and retain your details. In compliance with the regulations (April 2004) in place under the Employment Agencies Act, Oakley Recruitment will require proof of identification. A copy of your passport, birth certificate and NI number will be required, as part of your interview process.
Culture and Environment
Become part of a vibrant, supportive team in an engaging, collaborative environment. Our client is committed to your growth, offering thorough training to equip you with the skills and knowledge needed to thrive in your new role. The workplace boasts a modern, innovative design with a striking interior that creates a truly impressive atmosphere. Fostering a collaborative, growth-oriented team culture.
Personality
A well organised, reliable and hardworking individual will thrive in this role and have the ability to work independently and as part of a team across multiple departments, managing multiple priorities. You will play a vital role in supporting the Group’s digital communications strategy, working closely with the Group Marketing Manager. You’ll have the opportunity to think and act creatively to develop and shape how the Group is represented across multiple digital platforms. Your responsibility will focus around identifying and leveraging opportunities to enhance the Group’s reputation and continue to build on its already well established brand identity.
Package and benefits
- Monday to Friday, 8:30am – 5:00pm
- 3% employer contribution, 4% employee contribution, 1% tax relief, pensions advisor to visit the site twice a year
- All employees are entitled to the Health Assured Employee Assistance Programme from day one, providing a free 24hr confidential helpline on various issues.
- On completion of the 6-month probationary period, healthcare cash plan is available
Holiday Entitlement
Life Assurance
- 2x annual salary
Free onsite parking
Incredible core company values
Job Role:
- Enhancing our online presence and overall success with particular emphasis on social media, YouTube, 3rd party website advertising, email communications, influencer marketing and other digital marketing opportunities
- Working with Group Marketing Manager to develop and execute B2B and B2C digital marketing strategies to increase brand awareness and lead generation
- Working with Marketing Manager on day to day coordination of marketing output
- Collaborating with cross-functional teams ensuring alignment with business objectives
- Being the direct report for the digital marketing coordinator
- Overseeing and being the main contact for the Group’s influencer program
- Contacting, gifting, creating and maintaining relationships, ensuring T&C’s are suitable / up to date
- Taking the lead, supporting and overseeing the execution of online content creation across multiple platforms for the Group companies
- Creating engaging/informative content including graphics/reels, social post schedules and community engagement across various platforms
- Driving the SGTV YouTube/ Podcast strategy with support from Marketing team
- Optimising digital advertising campaigns to reach target audiences effectively
- Driving the development of digital marketing campaigns with the assistance of Digital Marketing Coordinator and Marketing Coordinator
- Writing strong content for a broad range of digital mediums
- Budget management
- Booking, planning and creating digital advertising and HTML e-shots for external media partners
- Developing and implementing of email communications platform for B2C audience
- Developing email marketing opportunities
- Assisting Group Marketing Manager with planning internal email diary for the group and topic decisions
- Staying abreast of industry trends, digital marketing technologies and on top of competitor analysis
- Overseeing the protection of the brand reputation through social monitoring
- Monitoring KPIs to assess the effectiveness of digital marketing efforts with regular reports on digital marketing strategy success, identifying and acting on areas for improvement
- Acting as a brand guardian ensuring all internal and external material is consistent in tone of voice, messaging and visual identity
- Undertaking other tasks as reasonably directed ensuring smooth running of business
- Working closely with the SEO analysist to optimise on digital marketing keywords and assist with the improvement of searchability
Skills and experience:
- 5 years previous solid digital marketing experience
- Experience of managing a team and Influencer marketing
- Experience in an executive/senior digital marketing level role
- Experience of a wide range of digital marketing campaigns – B2C & B2B
- Experience of creating and implementing digital marketing and social media campaigns across a number of platforms
- Proven experience with Hootsuite or similar platforms
- Self—motivated and enthusiastic to continuously improve knowledge and skills
- Excellent written and communication skills and ability to work to deadlines
- Ability to analyse / summarise data and statistics including social and email analytics
- Strong attention to detail with Project Management skills
- Proficiency in Adobe Creative Suite and in building HTML’s in Dreamweaver and Designmodo
- Experience with CapCut
- Good knowledge of MS Office, Google Drive and Google Analytics
- Degree or a CIM qualification in Digital Marketing or similar
- Innovative ideas and help generate leads for the company
- Understanding of SEO keywords, searchability and how this works within digital marketing
- Competent use of MailCoach or other email software services
- Experience working within the construction/electrical industry
Please Note: We do not contact or write to unsuccessful candidates. If we have not contacted you within 48 hours of your application, you should presume that your application was unsuccessful. By applying for this vacancy, you are permitting for Oakley Recruitment to contact you and retain your details. In compliance with the regulations (April 2004) in place under the Employment Agencies Act, Oakley Recruitment will require proof of identification. A copy of your passport, birth certificate and NI number will be required, as part of your interview process.